{"id":11616,"date":"2025-08-11T21:22:11","date_gmt":"2025-08-11T19:22:11","guid":{"rendered":"https:\/\/stefaniacorrado.net\/consulting-for-nespresso-the-web-app-for-the-launch-of-the-new-nespresso-u\/"},"modified":"2025-08-11T21:22:11","modified_gmt":"2025-08-11T19:22:11","slug":"consulting-for-nespresso-the-web-app-for-the-launch-of-the-new-nespresso-u","status":"publish","type":"post","link":"https:\/\/stefaniacorrado.net\/en\/consulting-for-nespresso-the-web-app-for-the-launch-of-the-new-nespresso-u\/","title":{"rendered":"Consulting for Nespresso: the web app for the launch of the new Nespresso U."},"content":{"rendered":"

<\/h3>\n

Nespresso Consulting: The web app for the launch of the new Nespresso U<\/strong><\/em><\/h3>\n

In the world of coffee, uniqueness and customization<\/strong> are key. So, to launch and showcase the essence of the new Nespresso U<\/strong> machine, Nespresso Italiana wanted to go beyond the traditional promotional event. <\/p>\n

This is how a nationwide initiative<\/strong> was born, involving Milan, Turin, and Rome<\/strong> , with interactive urban installations and an experiential competition centered on the concept of \u201cOnly U\u201d: only you, only for you.<\/p>\n

To represent these values, I was involved in a special consultancy for the design of the main prize<\/strong> : a personalized haute cuisine experience, delivered directly to the winner’s home<\/strong> . It was a project I oversaw down to the last detail, from menu design to coordinating the team of chefs. <\/p>\n

\n

The Nespresso Only U competition: how it works<\/strong><\/em><\/h3>\n

From September 27th to October 18th, six large U-shaped installations were set up in selected squares in Milan and Turin. Visitors could participate in the contest by playing on an iPad: by typing the word “only” before the “U,” a graphological analysis of their handwriting would be activated, and in return, they would receive a postcard to validate at Nespresso boutiques. <\/p>\n

Personalization was at the heart of everything: a visual and symbolic game<\/strong> that combined design, psychology, and digital engagement.<\/p>\n

\n

The Award: Private Chef in Milan and Turin<\/strong><\/em><\/h3>\n

The rewarding experience was a home chef service for two people<\/strong> , divided into six types of menus<\/strong> designed to reflect different sensory and taste profiles:<\/p>\n

    \n
  • Hedonist Menu<\/strong><\/li>\n
  • Masterchef Menu<\/strong><\/li>\n
  • Healthy Menu<\/strong><\/li>\n
  • Gourmet Menu<\/strong><\/li>\n
  • Globetrotter Menu<\/strong><\/li>\n<\/ul>\n

    Each menu has been designed to offer an intimate and tailor-made dinner, interpreting the diverse nuances of contemporary taste. A true gastronomic treat, cooked directly at the winners’ homes, on dates selected by the winners, by a team of professional chefs. <\/p>\n

    An initiative that successfully merged the world of coffee with that of a tailor-made culinary experience. Because today, simply having a good product isn’t enough: you need to convey it through genuine, tailor-made emotions. <\/p>\n

    Good luck and see you soon!<\/span><\/p>\n

    Stefania<\/p>\n","protected":false},"excerpt":{"rendered":"

    A tailored consultation for the launch of Nespresso U and the chance to win a private chef dinner in Milan and Turin. Discover the initiative. <\/p>\n","protected":false},"author":1,"featured_media":11316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[766],"tags":[829,836,827,832,539,833,834,395,826,828,835,831,825,830,412,396],"class_list":["post-11616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-custom-kitchen","tag-experiential-cuisine","tag-food-consultancy","tag-food-experience-en","tag-food-marketing-en","tag-home-delivery-dinner-in-milan","tag-home-delivery-dinner-in-turin","tag-milan","tag-nespresso-en","tag-nespresso-competition","tag-nespresso-events","tag-nespresso-u-en","tag-only-u-en","tag-personalized-menus","tag-private-chef","tag-stefania-corrado-en"],"yoast_head":"\nConsulting for Nespresso: the web app for the launch of the new Nespresso U | Events | Stefaniacorrado.net<\/title>\n<meta name=\"description\" content=\"A customized consultation for the launch of Nespresso U: a personalized consultation and the chance to win a dinner with a chef at your home in Milan and Turin. 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