Portfolio
Marketing Direction Bimby® Italia
Product, Content, Communications, Publishing and Recipe Business
From 2020 to 2024, I led the marketing, content, and communication strategy for Bimby Italia (Vorwerk), working in close synergy with the Group CMO and the Italian Managing Director. I was in charge of Product Marketing, Content Marketing, the Cookidoo digital platform, Publishing, and the Recipe Business, with the goal of enhancing customer engagement and supporting the sales force.
Multichannel Projects:
From paper to digital
Definition and implementation of the strategy for a dual target: sales force and customers:
New product and software launches
Chief Editor of the Cookidoo platform (6 million subscribers)
Editorial products: digital and print
Influencer marketing
Co-marketing and co-branding initiatives
Strategy, creation, and hosting of influencer marketing formats
Digitalization of the brand, first live formats on SoMe
Sales Force Training
Sales force training content
Redesign of touchpoints and digitalization of product demonstrations
Product Launches
Product launches and go-to-market strategy for the Bimby Italia culinary system: main product, merchandising, vacuum systems, accessories.
Product and software launches for digital platforms with annual subscription: Cookidoo platform, content, software updates, features.
New editorial products: monthly magazine, 4 books per year, and editorial planning.
Digital integration of editorial products
Multichannel strategy across physical products and digital integration
Strategic Co-Marketing
Collaborations with leading brands such as Barilla and Parmigiano Reggiano.
Awards
Red Dot Design Award 2022
Award for Best International Book – Sustainability in Cooking
Gallery
