During Expo Milano 2015, I had the pleasure of being a guest at the Sapòrem stand, a project created to showcase and promote the excellence of Italy’s food and wine heritage. On this occasion, I brought my vision of food: informed, authentic, yet always creative, and above all, with a strategic focus on food as a narrative and cultural tool.
Through cooking demonstrations, editorial content, and video production, I’ve crafted a narrative designed to make each product the star of the show, expressing not just its flavor, but the history, context, and identity that make it unique.
Grana Padano in the foreground
I dedicated one of the cooking shows to Grana Padano , presenting it in various stages of maturation and preparation. I explained the production process, its sensory characteristics, and suggested pairings with seasonal ingredients and select wines to enhance its every nuance. Every detail was carefully considered to create a coherent storytelling experience, capable of interacting with the digital content published simultaneously.
Mortadella Bologna PGI: between tradition and new ideas
With Mortadella Bologna PGI, I enjoyed exploring contemporary recipes, ideal for finger food and small, creative tastings. It was a way to breathe new life into a great classic, without distorting its identity. Storytelling accompanied each dish, offering the public a new and accessible interpretation.
Prosecco Conegliano Valdobbiadene DOCG
Prosecco Superiore DOCG Conegliano-Valdobbiadene was presented not only in the glass, but also through its terroir, its bubbles, and its convivial language. I wanted to craft a narrative that began with the terroir and ended with the table, paying particular attention to its versatility across all occasions.
San Daniele DOP Ham
Prosciutto di San Daniele DOP also received its own spotlight. I highlighted the value of its slow curing process and its unique characteristics, proposing a simple yet elegant recipe: San Daniele and mozzarella skewers, inspired by the style of Elle a Tavola , the event’s media partner. A perfect example of how simplicity can become an experience when supported by effective storytelling.
An authentic story, to travel with the palate
Throughout the day, I worked with the team to create and distribute editorial and digital content, which was also published on Sapòrem’s channels.
My intervention wasn’t just a performance, but a planning one: I defined the content, guided the narrative, and ensured consistency between storytelling, show cooking, and video production.
My goal? To give a voice to Italian products through accessible, engaging, and authentic language. Because every ingredient has a story to tell. You just need to know how to listen—and then translate it, with care and strategy, to make it resonate far and wide.
